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lose sight of

ExpressionLevel B2

To forget or stop thinking about what is most important.

Don't lose sight of your goal. You're learning English to travel the world.

'Lose sight of something' means to forget or ignore the most important thing.

Comic strip. Kofi: I bought three new machines, but my coffee isn't better. Steventeacher: Maybe you lost sight of your goal: great coffee. Kofi: You're right. I lost sight of the customers. Steventeacher: 'Lose sight of' = forget what matters most. Keep your eye on the goal!
Steventeacher explains “lose sight of”.
Your turn
What goal do you never want to lose sight of?